Frequently Asked
Questions
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How do you identify website visitors without them filling out a form?
Lead Monkey uses identity resolution technology powered by cookies, IP addresses, and behavioral data to match anonymous website visitors with real-world identities (name, email, and mailing address). This is done using secure, privacy-compliant data sources. No forms needed, no friction.
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How many website visitors can you identify?
Lead Monkey can identify approximately 25% of anonymous site visitors with high confidence. Your total depends on traffic volume and geography, but every lead we capture is matched using verified multi-source identity data and cross-checked for reliability.
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What countries is this service available in?
Lead Monkeys' anonymous site visitor identification service is solely available in the United States and will only identify visitors in the United States.
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What platforms does Lead Monkey integrate with?
Lead Monkey easily integrates with a number of CRM platforms, including Zoho, Hubspot, Salesforce, Zendesk, High Level, Mailchimp, Constant Contact, and many more.
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How much does it cost, and what kind of ROI can I expect?
Lead Monkey keeps pricing simple and transparent: $4.95 per lead, per month. There are no hidden fees or complicated tiers. Your cost is directly tied to the number of actual identified website leads.
Because these are real, verified leads from visitors already showing intent by being on your website, ROI potential is significant. Businesses using Lead Monkey often see:
- Immediate pipeline growth with up to 25% of anonymous visitors identified.
- More efficient ad spend since retargeting is directed only at qualified visitors across Google Display and META Ads.
- Higher conversion rates from multi-channel follow-up, including email and direct mail.
While results vary by industry, many clients report generating new opportunities within the first week, and a positive return on investment within the first month.
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How can the data be used?
The captured data may be used on an unlimited basis to market to identified web site visitors across multiple marketing channels, including display, social, direct mail and email. This can be done using your own marketing platform or using our integrated cross-channel remarketing platform.
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What data do I get?
For B2C campaigns, you will receive the name, mailing address, and email address of identified website visitors. For B2B campaigns, you’ll receive the company contact information and the contact information of the website visitor.
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Is the data verified?
Yes. Name and address data is verified using 3rd party services to confirm that the address is deliverable and the individual lives at that address. Where the email address is available, the email address is also verified as deliverable.
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How often will my ads be shown to each identified website visitor?
For every Identified Website Visitor (Lead), ads are shown for 30 days across both Google Display Ads and META Ads (Facebook & Instagram).
- On Google Display Ads, each visitor is targeted with an average of 1 impression per day for 30 days.
- On META Ads, each visitor is also targeted with an average of 1 impression per day for 30 days.
That means every identified lead sees your brand consistently across two major ad networks, ensuring repeated exposure, stronger recall, and higher conversion opportunities.
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Is identifying website visitors compliant with privacy laws?
Yes. Identifying website visitors is legal when done in compliance with global data privacy laws such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Lead Monkey uses cookie data to match website visitors with verified contact records while adhering to strict privacy and compliance standards. All data is ethically sourced, and visitors have the ability to opt out.
We ensure:
- Compliance with regulations such as GDPR, CCPA, and other regional frameworks
- Ethical data sourcing from verified, permission-based providers
- Transparency and control, giving visitors the ability to opt out at any time
Our goal is to help businesses turn website traffic into leads while respecting the highest standards of privacy and trust.
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Is it OK to email these users who have not explicitly opted in?
Yes. In the US, the CAN SPAM Act allows email to be sent to any user, regardless of whether they opted in with you to receive it, so long as specific rules are followed, including providing a mechanism in the emails sent for the user to opt out of future emails.
At Lead Monkey, all automated email campaigns comply with CAN-SPAM standards, ensuring recipients always have the ability to unsubscribe from future communications.
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Is it OK to send direct mail to these users?
Yes. In the United States, there are no laws restricting how direct mail can be sent or how the data used for these sends is collected or gathered. Unlike email or phone outreach, direct mail is not governed by regulations such as CAN-SPAM or the TCPA.
This means businesses can legally send marketing postcards, letters, or brochures to identified leads. Lead Monkey ensures that all targeting is responsible and relevant, focusing on Identified Website Visitors who have already shown interest in your product or service. By providing these contacts with timely, valuable, and professional information, direct mail becomes an extension of your marketing strategy that builds trust and drives engagement.
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Can I suppress existing customers?
Yes. You can filter site visit data on anonymous visitors based on pages visited and exclude visitors based on key pages visited as well. We also have integrated geo filter controls based on state or zip code.
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How do privacy laws apply?
Since the service only operates in the US, international privacy laws such as GDPR and CASL do not apply.
From a US perspective, states are beginning to enact state-level privacy laws, such as California’s CCPA. To date, these restrictions have been centered around notification of data collection and usage and the ability for users to opt out and/or purge data collected. Because no PII is being passed, use of the service does not require any additional steps to be taken outside of the ones that you likely already have in place to comply with these laws. However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services as outlined in Section 1.3 of our Terms of Service.
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How does the possible phase out of 3rd party cookies by Google Chrome impact the service?
Lead Monkey has been closely watching this issue for some time, including updates related to other main-stream browsers. While we cannot predict whether the proposed phase out of 3rd party cookies in Google Chrome will occur, nor the timing of this, we have taken proactive measures to ensure continuity of service by layering in highly vetted probabilistic match partners to ensure ongoing quality data collection and coverage in the event of this update.
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Can I filter the data?
Yes. You can filter site visit data on anonymous visitors based on pages visited and exclude visitors based on key pages visited as well. We also have integrated geo filter controls based on state or zip code.
Contact sales
We’d love to see how we can streamline your hiring together.
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Contact sales
We’d love to see how we can streamline your hiring together.
Request a demo
Contact sales
We’d love to see how we can streamline your hiring together.