Audience Filtering Options
Lead Monkey provides advanced audience filtering to ensure your campaigns target only the most relevant website visitors. This document explains the available filtering capabilities with examples.
Available Fields
Filtering can be applied across a wide range of visitor and session data:
- Browser
- DocumentReferrer
- IP
- MobileDevice (true/false)
- PageInteractionDetected (true/false)
- PageLoadDateUtc, PageUnloadDateUtc, PageViewDateTime
- PixelUrl
- SecondsOnPage
- Url
- UtmCampaign, UtmMedium, UtmSource
Visitor-level attributes:
- ImpliedSecondsOnSite
- InitialPageViewedOn
- LastPageViewedOn
Aggregates:
- Aggregates (PageVisit) → counts, sums, mins, maxes (e.g., total page views)
Filter Operators
Available operators for filtering include:
- String Operators: contains like, equals, does not contain like, does not equal
- Numeric Operators: =, ≠, >, ≥, <, ≤
- Date Operators: before, after, between Visitor-level attributes:
Special Filters
- Only Target New Visitors Since (date): Only includes visitors whose first seen date is on/after the selected date.
- Minimum Page Views (integer): Require visitors to have a minimum number of page views before they are eligible for targeting.
Geo Filtering
Lead Monkey also supports Geo Filtering to further refine your audience. Visitors can be filtered by:
- Zip Code
- City
- State
This ensures you only target website visitors within your desired geographic regions.
EXAMPLE:
B2B Remarketing — High Intent
Goal: Identify non-mobile visitors from paid LinkedIn who viewed pricing-related URLs for ≥ 20s, first seen this quarter, with at least 2 page views.
Rule Group (AND):
1. UtmSource contains like ‘linkedin’
2. UtmMedium contains like ‘cpc’
3. MobileDevice = false
4. Url contains like ‘/pricing’ OR ‘/plans’
5. PageInteractionDetected = true
6. SecondsOnPage ≥ 20
7. Only Target New Visitors Since = 2025-07-01
8. Minimum Page Views = 2
EXAMPLE:
Exclude Internal & Low-Intent
Rule Group (AND):
- IP does not contain like ‘192.168.’ (internal IP range)
- Url does not contain like ‘/careers’
- UtmMedium does not equal ‘email’
With Lead Monkey, you can set a monthly cap on the number of website visitors identified to control your budget. Once that cap is reached, tracking pauses automatically. The count resets on the 1st of each month, ensuring you start fresh without rollover.
